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Findings ranked by consequence, each with the evidence behind it.
Active customers have gone 183 days without ordering on average.
Risk is scored from how long a customer has gone without ordering, measured against their own previous buying rhythm. A customer who ordered monthly and has been quiet for three months scores higher than an occasional buyer at the same gap.
51 units in the last four weeks against 139 in the four before.
| Product | Trend | Change | Recent 4 wks |
|---|---|---|---|
| Berghof | Declining | -55% | 33 |
| Cherry Ale | Declining | -73% | 18 |
Growing -55% with high revenue share — the products most likely to stock out.
High growth, high revenue share. These carry the business — keep them in stock.
| Product | Growth | Revenue share | Units sold | Est. revenue |
|---|---|---|---|---|
| Berghof | -55% | 53.7% | 628 | 1.1M |
Bought together: 7 orders. Lift 16.0× over chance.
| Pair | Lift × | Orders |
|---|---|---|
Indulge in Boutique… + Premium Shiraz -… Bought together: 7 orders | 16.0× | 7 |
Beowulf Viking Mead… + Honigjäger Honey… Bought together: 5 orders | 4.8× | 5 |
Drayman's Highveld… + Premium Shiraz -… Bought together: 4 orders | 4.7× | 4 |
Drayman's Protea… + Premium Shiraz -… Bought together: 4 orders | 3.1× | 4 |
Drayman's Highveld… + Drayman's Protea… Bought together: 6 orders | 2.5× | 6 |
Adjusted lift: how much more often the pair is bought together than chance, made cautious for pairs with few orders. A lift of 3× means the pairing is three times stronger than chance — worth bundling. Pairs from the same collection are often bought as a set by design.
Most revenue is coming from first-time buyers, which makes it expensive to hold.
| Segment | Customers | Share | Average CLV | Spent to date |
|---|---|---|---|---|
| High value | 181 | 33% | 1M | 5.8K |
| Low value | 180 | 33% | 45.2K | 3.4K |
| Medium value | 188 | 34% | 259.6K | 1.7K |
Low growth and low revenue share. Mark down to recover working capital, or delist.
Low growth, low revenue share. Candidates for markdown or delisting.
| Product | Growth | Revenue share | Units sold | Est. revenue |
|---|---|---|---|---|
| Cherry Ale | -73% | 46.3% | 541 | 915.1K |
Demand concentrates around this month. Ordering 6–8 weeks earlier avoids paying rush rates.
Your store's busiest window — campaigns sent into it reach the most active buyers. Strongest single slot: Thursday 1pm.
These windows describe when your existing customers already buy. Sending a campaign into a peak reaches an audience that is browsing anyway; sending into a trough asks them to change their habit as well as their mind.
Average lifetime value across the base is 446.5K. These are the customers worth a retention budget.
| Segment | Customers | Share | Average CLV | Spent to date |
|---|---|---|---|---|
| High value | 181 | 33% | 1M | 5.8K |
| Low value | 180 | 33% | 45.2K | 3.4K |
| Medium value | 188 | 34% | 259.6K | 1.7K |
Cross-purchase relationships and bundle candidates.
Solid lines are complements (bought together); dashed lines are substitutes (one instead of the other)
Products bought together — bundle candidates
No complement pairs detected yet.
Products bought instead of each other — avoid bundling
No substitute pairs detected yet.
5 of 5 pairs, ranked by lift
| Pair | Support | Confidence | Lift × | Orders | Relationship |
|---|---|---|---|---|---|
Indulge in Boutique… + Premium Shiraz -… Bought together: 7 orders | 1.00% | 41% | 16.0× | 7 | Complement |
Beowulf Viking Mead… + Honigjäger Honey… Bought together: 5 orders | 0.72% | 23% | 4.8× | 5 | Complement |
Drayman's Highveld… + Premium Shiraz -… Bought together: 4 orders | 0.57% | 22% | 4.7× | 4 | Complement |
Drayman's Protea… + Premium Shiraz -… Bought together: 4 orders | 0.57% | 22% | 3.1× | 4 | Complement |
Drayman's Highveld… + Drayman's Protea… Bought together: 6 orders | 0.86% | 18% | 2.5× | 6 | Complement |
Who buys, where they are, and who is drifting away.
Top locations by attributed revenue
Share of customers by repeat behaviour
A store leaning heavily on new customers pays acquisition cost on every sale. Moving this bar rightward is usually cheaper than growing traffic.
Customers grouped by lifetime value
| Segment | Customers | Share | Average CLV | Spent to date |
|---|---|---|---|---|
| High value | 181 | 33% | 1M | 5.8K |
| Low value | 180 | 33% | 45.2K | 3.4K |
| Medium value | 188 | 34% | 259.6K | 1.7K |
Locations by revenue
| Location | Customers | Revenue |
|---|---|---|
| Pretoria | 68 | 246.1K |
| Johannesburg | 39 | 191.5K |
| 69 | 180.2K | |
| Roodepoort | 12 | 94.5K |
| Durban | 8 | 76.9K |
| Centurion | 24 | 73.4K |
| Cape Town | 27 | 72.6K |
| Sandton | 17 | 69.7K |
| Brandfort | 1 | 38K |
| Potchefstroom | 6 | 31.2K |
How discounted orders compare with full-price orders
Demand shape across the order history observed.
Each bar is that month's demand index; the peak is highlighted
Indexed against your strongest quarter
Values are relative, not absolute: the strongest quarter reads 100% and the others are scaled against it.
Everything above was produced automatically from order history. Install Future Cast and your first analysis is ready in minutes.
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